Recently I had an issue with my first generation iPhone, the screen was dead in the middle. It would not respond to my touch and it was really hard to text. This put me into a tight spot… I mean… who has money to replace a $200 phone, your right, not this guy

First, title your piece something mundane, something plain that the reader will not necessarily grab right away. Next, start writing in a “different than expected” manner. Doing this is the key to reclaiming their attention. They will be swept away by your ideas, your mastery of written diction: